Developing news stories of Zillow’s acquisition of competitor Trulia for $3.5 billion in stock, are sure to cover disruptiveness to the real estate industry, but not in the way I first thought.
AutoConX has dipped its toe in the Real Estate vertical platform business for years, but we have often hit a stumbling block with regard to getting good listing data for our local publisher’s vertical websites.
Many of the markets we work with are just too small for an MLS and the data just doesn’t yet exist in a universally shareable format. In those markets that do have an MLS, sometimes the MLS Boards haven’t been willing to share their listing data.
Now, as San Diego realtor and blogger Jim Klinge, suggests in this attached article, these two giants might just break the back of the MLS groups who have been holding data hostage.
This article also points out that marketing of real estate in the US is a $12 Billion industry, and as big as Zillow and Trulia are, combined, they only have 4% of this market share – That leaves $11 Billion left over for the rest of us! ; )