Back in 2008, we all watched the local media industry slide into a financial pit, as a result of national car web-sites taking center stage in a brawl for dealers' advertising budgets. But today, the story has changed, as newspapers, magazines and direct mailers welcome back the prodigal son.
National car sites have now become commoditized and the number of players has grown many fold. What hasn't changed is the local media's trust and rapport they have with their local readers and viewers of their automotive vertical platforms.
Sure, it might have taken local media a while to get up to speed with their own branded vertical website platforms, but now that they have the digital tool-set, they are prepared to stand up and shout about the quality of their locally generated leads.
Here is another great example of what is happening across the country...
Check out a prime example of an AutoConX vertical website at CarTruckTRADER.com.