Car classifieds software done right.
In yet another example of a publisher successfully marrying digital with their print assets, the latest case study in the Local Media Association, March issue of Local Media Today reveals a solid increase in automotive leads and revenue for this publisher:
Dix Communications is a family-owned business bringing news and multimedia marketing and advertising opportunities to communities since 1890. Dix Communications owns and operates seven daily newspapers, several weekly newspapers, radio stations and a multitude of digital products. Dix was looking to replace their existing auto vertical with a cost effective solution that also did a better job of integrating their digital automotive platform with print. Dix Communications introduced a new Auto Magazine to coincide with the switch in auto platforms, both the print and digital products carry the Ohio Auto Finder name.
Dix selected AutoConX Systems to host their automotive vertical. “The thing that stood out to us about the AutoConX system was the fact that they were print publishers too. The system was designed to work with and complement print”, stated John Kridelbaugh, Product and Sales Development Director.
Since launching with AutoConX Systems, in March of 2014 the results have been solid:
- 100% increase in number of paid online auto vertical dealers
- 239% increase in advertising revenue from online auto vertical
- 23.3% increase in site visitors
- 60.9% increase in site page views
- 374% increase in site visitors from search
- 467% increase in dealer leads