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Can you build a profitable automotive vertical for newspapers?

Posted by Jim Pitsenberger on Nov 21, 2014 10:50:00 AM

We discuss here another question, "Should you even try to do this on our own?"

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Topics: Sales

How To “Speak Dealer” | Dealer Terminology

Posted by Joe Mathes on Oct 30, 2014 9:27:24 AM

Selling digital or print advertising to Auto dealers is no easy task. Though not always, they can be rough, tough, intimidating and demanding. And worst of all, they speak their own language…most of it in acronyms that come out like some kind of encrypted message that only they can understand.

 

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Topics: Sales, Advertising, Auto Dealer

10 Steps to reclaim your automotive sales revenue!

Posted by Trisha Snow on Aug 12, 2014 10:46:00 AM

Are you losing your automotive advertising dollars to the dozens of national automotive websites?

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Topics: Sales, Advertising, Automotive

Think Print is Dead? Think again. SMS Code Leads prove print value

Posted by Rob Hage on Aug 5, 2014 8:35:00 AM

You probably recall this evolution with the Internet: the first popular metric was Hits, then Page Views, Visits, Unique Visits, and finally, we have funneled down to defining what really matters, “Leads”. Of course the “Sale” is the ultimate goal of any business, but when it comes to marketing, Leads are how advertisers truly measure marketing success, and thus, the advertising value you provide them.

But are you selling your print publication short?

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Topics: Sales

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