The increased usage of smartphones and tablets to search the web is now pushing past the 60% mark. It's a persistent race to the finish line that is always moving. In fact, mobile usage is far outpacing desktops.
A recent 2014 study conducted by comScore states:
"We're operating in a multi-screen world, where users turn to multiple devices to find what they need.
This is especially true in the world of local search, where, according to recent survey findings, 63 percent now using various devices to find a local business. And, 79 percent of them are mobile phone users, while 81 percent are tablet owners."
The article goes on to say that four out of five searches via mobile ended with a purchase. That's music to any dealers' ears!